CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | Fanta Asean Project, Pernod Ricard-Martell Singapore, ishansong Taiwan Project | 80.92 | SingTel Singapore | 76.12 |
2 | 2 | J Walter Thompson | PPHG Singapore, Milton India, Hyundai Motors India Project | 48.88 | China Unicom China | 45.01 |
3 | 3 | Isobar | Titan(Digital) Global, Canon Thailand | 41.93 | Innisfree Malaysia | 41.83 |
4 | 4 | McCann WorldGroup | SVR China Project, Jindal Steel India, Udacity India | 32.01 | Hisense China | 31.71 |
5 | 6 | Leo Burnett | Abbott Singapore Project, The One Card Thailand Project, BOI Thailand Project | 25.92 | McDonald's Australia | 22.72 |
6 | 5 | DDB | Puma India Digital, Tourism Australia Project, Hisense China | 25.46 | SilkAir Singapore | 20.76 |
7 | 8 | Dentsu | Cpjobs.com Hong Kong, MTR Foods and Orkla India, Toyota Philippines Digital | 20.69 | Etika - Calpis Malaysia Project | 19.60 |
8 | 7 | Publicis | Chile cherry China Project, Suncorp Digital Australia Project, Marti Derm China Project | 17.91 | ABinBev (Digital) Korea | 16.19 |
9 | 9 | Y&R | Jamshedpur Football Club India, Sangbad Pratidin India | 13.44 | Suncorp Bank Australia | 12.39 |
10 | 10 | Saatchi & Saatchi | Hero Salute India, ANZ Bank New Zealand Project, Amex Australia Project | 12.33 | A.O.Smith China | 11.90 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Mindshare | Supor China, V Credit China | 61.19 | Godrej & Boyce India | 52.27 |
2 | 2 | MediaCom | Govt of Victoria Australia, IKEA Japan, Verse Innovation India | 52.73 | SM Malls Philippines | 46.09 |
3 | 3 | dentsu X | Car Client China | 31.28 | Booking.com Singapore | 26.06 |
4 | 4 | Carat | Coty Iran, Novartis UAE, Mono Film Thailand | 27.02 | Mediecins Sans Frontieres New Zealand | 23.99 |
5 | 5 | Havas Media | Sharekhan India, Bajaj Finserv India, Glen Home Appliances India | 13.79 | Coty Iran | 13.42 |
6 | 6 | Wavemaker | Kimberly-Clark TH,HK,TW,SG,PH,MY, Chanel Taiwan, Dairy Farm Singapore | 22.28 | Michelin China | 12.59 |
7 | 12 | Blue 449 | Alibaba Group(Planning) China, Priscilla Queen of the Desert Australia | 10.97 | 10.97 | |
8 | 7 | GroupM | LVMH APAC | 10.00 | L'Oreal (Digital and Search ) Vietnam | 9.64 |
9 | 8 | Vizeum | Life Energy Replacement Drink Thailand, EGAT Thailand Project, Original Source & Sanctuary Spa Thailand | 8.59 | Pernod Ricard Australia | 7.95 |
10 | 11 | OMD | McDonald's Philippines, Amagi India, Simplot Foods Australia | 14.81 | Kraft Heinz APAC | 7.47 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].