Staff Reporters
Oct 4, 2017

New Business League: August 2017 update

Leo Burnett and Dentsu move up in the creative rankings, while Alibaba sends Blue 449 into the top 10 for media.

New Business League: August 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Fanta Asean Project, Pernod Ricard-Martell Singapore, ishansong Taiwan Project 80.92 SingTel Singapore 76.12
2 2 J Walter Thompson PPHG Singapore, Milton India, Hyundai Motors India Project 48.88 China Unicom China 45.01
3 3 Isobar Titan(Digital) Global, Canon Thailand 41.93 Innisfree Malaysia 41.83
4 4 McCann WorldGroup SVR China Project, Jindal Steel India, Udacity India 32.01 Hisense China 31.71
5 6 Leo Burnett Abbott Singapore Project, The One Card Thailand Project, BOI Thailand Project 25.92 McDonald's Australia 22.72
6 5 DDB Puma India Digital, Tourism Australia Project, Hisense China 25.46 SilkAir Singapore 20.76
7 8 Dentsu Cpjobs.com Hong Kong, MTR Foods and Orkla India, Toyota Philippines Digital 20.69 Etika - Calpis Malaysia Project 19.60
8 7 Publicis Chile cherry China Project, Suncorp Digital Australia Project, Marti Derm China Project 17.91 ABinBev (Digital) Korea 16.19
9 9 Y&R Jamshedpur Football Club India, Sangbad Pratidin India 13.44 Suncorp Bank Australia 12.39
10 10 Saatchi & Saatchi Hero Salute India, ANZ Bank New Zealand Project, Amex Australia Project 12.33 A.O.Smith China 11.90

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare Supor China, V Credit China 61.19 Godrej & Boyce India 52.27
2 2 MediaCom Govt of Victoria Australia, IKEA Japan, Verse Innovation India 52.73 SM Malls Philippines 46.09
3 3 dentsu X Car Client China 31.28 Booking.com Singapore 26.06
4 4 Carat Coty Iran, Novartis UAE, Mono Film Thailand 27.02 Mediecins Sans Frontieres New Zealand 23.99
5 5 Havas Media Sharekhan India, Bajaj Finserv India, Glen Home Appliances India 13.79 Coty Iran 13.42
6 6 Wavemaker Kimberly-Clark TH,HK,TW,SG,PH,MY, Chanel Taiwan, Dairy Farm Singapore 22.28 Michelin China 12.59
7 12 Blue 449 Alibaba Group(Planning) China, Priscilla Queen of the Desert Australia 10.97   10.97
8 7 GroupM LVMH APAC 10.00 L'Oreal (Digital and Search ) Vietnam 9.64
9 8 Vizeum Life Energy Replacement Drink Thailand, EGAT Thailand Project, Original Source  &  Sanctuary Spa Thailand 8.59 Pernod Ricard Australia 7.95
10 11 OMD McDonald's Philippines, Amagi India, Simplot Foods Australia 14.81 Kraft Heinz APAC 7.47

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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