Staff Reporters
Oct 4, 2017

New Business League: August 2017 update

Leo Burnett and Dentsu move up in the creative rankings, while Alibaba sends Blue 449 into the top 10 for media.

New Business League: August 2017 update


New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Fanta Asean Project, Pernod Ricard-Martell Singapore, ishansong Taiwan Project 80.92 SingTel Singapore 76.12
2 2 J Walter Thompson PPHG Singapore, Milton India, Hyundai Motors India Project 48.88 China Unicom China 45.01
3 3 Isobar Titan(Digital) Global, Canon Thailand 41.93 Innisfree Malaysia 41.83
4 4 McCann WorldGroup SVR China Project, Jindal Steel India, Udacity India 32.01 Hisense China 31.71
5 6 Leo Burnett Abbott Singapore Project, The One Card Thailand Project, BOI Thailand Project 25.92 McDonald's Australia 22.72
6 5 DDB Puma India Digital, Tourism Australia Project, Hisense China 25.46 SilkAir Singapore 20.76
7 8 Dentsu Hong Kong, MTR Foods and Orkla India, Toyota Philippines Digital 20.69 Etika - Calpis Malaysia Project 19.60
8 7 Publicis Chile cherry China Project, Suncorp Digital Australia Project, Marti Derm China Project 17.91 ABinBev (Digital) Korea 16.19
9 9 Y&R Jamshedpur Football Club India, Sangbad Pratidin India 13.44 Suncorp Bank Australia 12.39
10 10 Saatchi & Saatchi Hero Salute India, ANZ Bank New Zealand Project, Amex Australia Project 12.33 A.O.Smith China 11.90


New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare Supor China, V Credit China 61.19 Godrej & Boyce India 52.27
2 2 MediaCom Govt of Victoria Australia, IKEA Japan, Verse Innovation India 52.73 SM Malls Philippines 46.09
3 3 dentsu X Car Client China 31.28 Singapore 26.06
4 4 Carat Coty Iran, Novartis UAE, Mono Film Thailand 27.02 Mediecins Sans Frontieres New Zealand 23.99
5 5 Havas Media Sharekhan India, Bajaj Finserv India, Glen Home Appliances India 13.79 Coty Iran 13.42
6 6 Wavemaker Kimberly-Clark TH,HK,TW,SG,PH,MY, Chanel Taiwan, Dairy Farm Singapore 22.28 Michelin China 12.59
7 12 Blue 449 Alibaba Group(Planning) China, Priscilla Queen of the Desert Australia 10.97   10.97
8 7 GroupM LVMH APAC 10.00 L'Oreal (Digital and Search ) Vietnam 9.64
9 8 Vizeum Life Energy Replacement Drink Thailand, EGAT Thailand Project, Original Source  &  Sanctuary Spa Thailand 8.59 Pernod Ricard Australia 7.95
10 11 OMD McDonald's Philippines, Amagi India, Simplot Foods Australia 14.81 Kraft Heinz APAC 7.47

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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