New Business League: April 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	2	Ogilvy	RSPL Gp India, Singleton Taiwan, Vingroup Vietnam	32.7	Dumex Thai	31.3
2	1	McCann WG	Plunkett Homes Aus, Law Partners Aus	32.2	Aircel India	30.5
3	4	DDB	Aircel India, Jin Longyu China project, McVitie’s India	28	Arnott’s Aus	22.7
4	3	JWT	China Construction Bank, CDK India, Asian Paints India	24.8	VLCC India	21.7
5	5	BBDO	Khmer Brewery Thai, Moet Henessy Tw, Wrigley China	23	Boroplus India	19.7
6	6	Leo Burnett	Bacardi Breezer India, Craftsvilla India	14.4	Anta China	10.8
7	9	Dentsu	Dongfeng Honda China, Taiwan Tobacco & Liquor	12.5	Moet H. Taiwan	10.7
8	7	Saatchi & Saatchi	Geely Car China show, DC Thailand, Garena Gaming Thai	10.7	VW Import China	10.6
9	10	Publicis	Inoherb China, Huawei China, MRPL India	11.9	McVitie’s India	7.2
10	8	Lowe	Solvy Tech Solutions India, Godfrey Phillips India	8.9	ET Now India	6.8

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Carat	Walt Disney Aus, Sara Suole India, OLX Philippines	27	Semir China	26.8
2	2	OMD	CQU Aus, Employment Plus Aus, Rail Plus Aus	19	Watsons Taiwan	16.9
3	4	MediaCom	Coca-Cola Brand Japan, Welspun India, AEON Malaysia	13.7	IAG Aus	11.2
4	3	PHD	Huawei Aus, Cavalia HK, Abhiman Tech India	11.8	Walt Disney NZ	10.7
5	5	Dentsu Media	OCBC Wing Hang Credit HK, Seiko HK	9.3	Sands China	8.4
6	6	Mindshare	IAG Group Aus, Volvo (digital) China, Magic Masks China	9.1	Scott HK	8.1
7	8	Havas Media	AIA Insurance China, Ubisoft Aus, Sotheby’s Hong Kong	11.2	Snow Bear China	6.6
8=	9	MEC	SA Government Aus, PingAn China	5.9	Ubisoft Aus	5.4
8=	7	ZenithOptimedia	Union Pay China, SBI General India, Saavn India	9	Honda Cars India	5.4
10	10	BPN	Smart Telecom Philippines, PLDT Philippines	3.3		3.3

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Agency	Account	Market
1	Clemenger	Arnott's	Australia
2	Saatchi & Saatchi	Geely	China
3	Dentsu	Honda(ELYSION) Project	China
4	The Monkeys	IGA Supermarkets	Australia
5	BBDO	Khmer Brewery	Thailand
6	DDB	Aircel	India
7	DDB	Revive	Malaysia
8	Publicis	Inoherb Project	China
9	JWT	China Construction Bank	China
10	M&C Saatchi	Tmall.com	China

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Agency	Account	Market
1	MediaCom	Coca-Cola Brand	Japan
2	Starcom MediaVest	Cestbon	China
3	Mindshare	Pepsi Project	China
4	MEC	SA Government Project	Australia
5	Mindshare	Volvo (digital)	China
6	Carat	Walt Disney	Australia
7	ZenithOptimedia	Union Pay	China
8	Maxus	Honda	India
9	Dentsu Media	OCBC Wing Hang Credits	Hong Kong
10	ZenithOptimedia	Xiwang	China