Staff Reporters
Jun 3, 2015

New Business League: April 2015 update

Ogilvy tips McCann off the top of the creative agency rankings as Carat stands its ground in media.

New Business League: April 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 2 Ogilvy RSPL Gp India, Singleton Taiwan, Vingroup Vietnam 32.7 Dumex Thai 31.3
2 1 McCann WG Plunkett Homes Aus, Law Partners Aus 32.2 Aircel India 30.5
3 4 DDB Aircel India, Jin Longyu China project, McVitie’s India 28 Arnott’s Aus 22.7
4 3 JWT China Construction Bank, CDK India, Asian Paints India 24.8 VLCC India 21.7
5 5 BBDO Khmer Brewery Thai, Moet Henessy Tw, Wrigley China 23 Boroplus India 19.7
6 6 Leo Burnett Bacardi Breezer India, Craftsvilla India 14.4 Anta China 10.8
7 9 Dentsu Dongfeng Honda China, Taiwan Tobacco & Liquor 12.5 Moet H. Taiwan 10.7
8 7 Saatchi & Saatchi Geely Car China show, DC Thailand, Garena Gaming Thai 10.7 VW Import China 10.6
9 10 Publicis Inoherb China, Huawei China, MRPL India 11.9 McVitie’s India 7.2
10 8 Lowe Solvy Tech Solutions India, Godfrey Phillips India 8.9 ET Now India 6.8

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Carat Walt Disney Aus, Sara Suole India, OLX Philippines 27 Semir China 26.8
2 2 OMD CQU Aus, Employment Plus Aus, Rail Plus Aus 19 Watsons Taiwan 16.9
3 4 MediaCom Coca-Cola Brand Japan, Welspun India, AEON Malaysia 13.7 IAG Aus 11.2
4 3 PHD Huawei Aus, Cavalia HK, Abhiman Tech India  11.8 Walt Disney NZ 10.7
5 5 Dentsu Media OCBC Wing Hang Credit HK, Seiko HK 9.3 Sands China  8.4
6 6 Mindshare IAG Group Aus, Volvo (digital) China, Magic Masks China 9.1 Scott HK 8.1
7 8 Havas Media AIA Insurance China, Ubisoft Aus, Sotheby’s Hong Kong 11.2 Snow Bear China 6.6
8= 9 MEC SA Government Aus, PingAn China 5.9 Ubisoft Aus 5.4
8= 7 ZenithOptimedia Union Pay China, SBI General India, Saavn India 9 Honda Cars India 5.4
10 10 BPN Smart Telecom Philippines, PLDT Philippines 3.3   3.3

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 Clemenger Arnott's Australia
2 Saatchi & Saatchi Geely China
3 Dentsu Honda(ELYSION) Project China
4 The Monkeys IGA Supermarkets Australia
5 BBDO Khmer Brewery Thailand
6 DDB Aircel India
7 DDB Revive Malaysia
8 Publicis Inoherb Project China
9 JWT China Construction Bank China
10 M&C Saatchi Tmall.com China

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 MediaCom Coca-Cola Brand Japan
2 Starcom MediaVest Cestbon China
3 Mindshare Pepsi Project China
4 MEC SA Government Project Australia
5 Mindshare Volvo (digital) China
6 Carat Walt Disney Australia
7 ZenithOptimedia Union Pay China
8 Maxus Honda India
9 Dentsu Media OCBC Wing Hang Credits Hong Kong
10 ZenithOptimedia Xiwang China

 

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