Staff Reporters
Jun 3, 2015

New Business League: April 2015 update

Ogilvy tips McCann off the top of the creative agency rankings as Carat stands its ground in media.

New Business League: April 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to


New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 2 Ogilvy RSPL Gp India, Singleton Taiwan, Vingroup Vietnam 32.7 Dumex Thai 31.3
2 1 McCann WG Plunkett Homes Aus, Law Partners Aus 32.2 Aircel India 30.5
3 4 DDB Aircel India, Jin Longyu China project, McVitie’s India 28 Arnott’s Aus 22.7
4 3 JWT China Construction Bank, CDK India, Asian Paints India 24.8 VLCC India 21.7
5 5 BBDO Khmer Brewery Thai, Moet Henessy Tw, Wrigley China 23 Boroplus India 19.7
6 6 Leo Burnett Bacardi Breezer India, Craftsvilla India 14.4 Anta China 10.8
7 9 Dentsu Dongfeng Honda China, Taiwan Tobacco & Liquor 12.5 Moet H. Taiwan 10.7
8 7 Saatchi & Saatchi Geely Car China show, DC Thailand, Garena Gaming Thai 10.7 VW Import China 10.6
9 10 Publicis Inoherb China, Huawei China, MRPL India 11.9 McVitie’s India 7.2
10 8 Lowe Solvy Tech Solutions India, Godfrey Phillips India 8.9 ET Now India 6.8



New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Carat Walt Disney Aus, Sara Suole India, OLX Philippines 27 Semir China 26.8
2 2 OMD CQU Aus, Employment Plus Aus, Rail Plus Aus 19 Watsons Taiwan 16.9
3 4 MediaCom Coca-Cola Brand Japan, Welspun India, AEON Malaysia 13.7 IAG Aus 11.2
4 3 PHD Huawei Aus, Cavalia HK, Abhiman Tech India  11.8 Walt Disney NZ 10.7
5 5 Dentsu Media OCBC Wing Hang Credit HK, Seiko HK 9.3 Sands China  8.4
6 6 Mindshare IAG Group Aus, Volvo (digital) China, Magic Masks China 9.1 Scott HK 8.1
7 8 Havas Media AIA Insurance China, Ubisoft Aus, Sotheby’s Hong Kong 11.2 Snow Bear China 6.6
8= 9 MEC SA Government Aus, PingAn China 5.9 Ubisoft Aus 5.4
8= 7 ZenithOptimedia Union Pay China, SBI General India, Saavn India 9 Honda Cars India 5.4
10 10 BPN Smart Telecom Philippines, PLDT Philippines 3.3   3.3



Rank Agency Account Market
1 Clemenger Arnott's Australia
2 Saatchi & Saatchi Geely China
3 Dentsu Honda(ELYSION) Project China
4 The Monkeys IGA Supermarkets Australia
5 BBDO Khmer Brewery Thailand
6 DDB Aircel India
7 DDB Revive Malaysia
8 Publicis Inoherb Project China
9 JWT China Construction Bank China
10 M&C Saatchi China



Rank Agency Account Market
1 MediaCom Coca-Cola Brand Japan
2 Starcom MediaVest Cestbon China
3 Mindshare Pepsi Project China
4 MEC SA Government Project Australia
5 Mindshare Volvo (digital) China
6 Carat Walt Disney Australia
7 ZenithOptimedia Union Pay China
8 Maxus Honda India
9 Dentsu Media OCBC Wing Hang Credits Hong Kong
10 ZenithOptimedia Xiwang China


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