Mitchell’s key focus is to add a strategic approach to [email protected]’s digital media planning capabilities and to oversee the integration of [email protected] into Ogilvy’s 360-degree offering. Part of his remit is to drive digital innovation and use of emerging media platforms in the region. His portfolio will also include leading the region in performance media initiatives (search, performance-based marketing, affiliate marketing, mobile network advertising), as well as building the regional client portfolio.
Mitchell was most recently the regional digital director at Universal McCann; prior to that, he was the regional interactive strategy director at Initiative. He has 20 years of media agency experience in EMEA and Asia, 10 of those in digital strategic planning roles.