It is not clear which agencies were involved.
Sources suggest that the agency’s emotive creative concept helped it clinch the business.
APG, which has been associated with NATAS for the last three years will be responsible for the above-the-line as well as the below-the-line campaign targeting the local residents who are looking for great value travel packages for the year end holiday season. The campaign will be rolled out across different platforms in August.
NATAS is the largest travel fair in Singapore organised twice a year and is well supported by the industry. This year NATAS hopes to attract more than 50,000 visitors to the three-day fair to be held between 28th-30th August at Singapore Expo.
Sources suggest that the agency’s emotive creative concept helped it clinch the business.
APG, which has been associated with NATAS for the last three years will be responsible for the above-the-line as well as the below-the-line campaign targeting the local residents who are looking for great value travel packages for the year end holiday season. The campaign will be rolled out across different platforms in August.
NATAS is the largest travel fair in Singapore organised twice a year and is well supported by the industry. This year NATAS hopes to attract more than 50,000 visitors to the three-day fair to be held between 28th-30th August at Singapore Expo.
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