Matthew Miller
Jan 25, 2018

MullenLowe creates SEA unit, appoints Paul Soon to lead

Singapore, Malaysia and Hong Kong offices will be integrated under the former Possible and XM Asia CEO.

L-R: Paul Soon, Vincent Digonnet

MullenLowe Group has announced it wil combine its operations in Singapore, Malaysia and Hong Kong to create MullenLowe Group Southeast Asia, and it has appointed former XM Asia and Possible CEO Paul Soon as CEO.

Soon was most recently CEO of Possible APAC and has 18 years of experience. In 2000, he founded ADinc.com Advertising and Digital, which was later acquired by AKQA. He then joined XM Asia, which appointed...

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