Country CEOs Paul Soon and James Hollow will jointly lead the group in APAC.
Singapore, Malaysia and Hong Kong offices will be integrated under the former Possible and XM Asia CEO.
ASIA-PACIFIC - Paul Soon, CEO XM Asia Pacific, has tendered his resignation and will be leaving the company early next year, Campaign Asia-Pacific has learned. The company has named Nanda Ivens to take over Soon's role.
Thailand's digital scene has seen robust growth in the past year as brands seek to move beyond online ads toward digital efforts that provide not only engagement but also culturally relevant experience that encourages amplification among real target customers.
The industry is responding to audience fragmentation by devising digital strategies that engage audiences in brand experiences.
As part of the Digital Downloaded discussions, Campaign Asia-Pacific reporter Racheal Lee interviews Paul Soon of XM Asia in the above video on the opportunities for brands presented by the latest marketing technology.
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