paul soon

Jun 10, 2020

MullenLowe Group does away with regional lead role; Digonnet to retire

Country CEOs Paul Soon and James Hollow will jointly lead the group in APAC.

Jan 25, 2018

MullenLowe creates SEA unit, appoints Paul Soon to lead

Singapore, Malaysia and Hong Kong offices will be integrated under the former Possible and XM Asia CEO.

Dec 9, 2014

XM Asia CEO Paul Soon resigns; successor named

ASIA-PACIFIC - Paul Soon, CEO XM Asia Pacific, has tendered his resignation and will be leaving the company early next year, Campaign Asia-Pacific has learned. The company has named Nanda Ivens to take over Soon's role.

Apr 12, 2013

Thailand: Brands want more meaningful engagement online

Thailand's digital scene has seen robust growth in the past year as brands seek to move beyond online ads toward digital efforts that provide not only engagement but also culturally relevant experience that encourages amplification among real target customers.

Nov 1, 2012

DIGITAL DOWNLOADED: Agencies must keep up with consumers

The industry is responding to audience fragmentation by devising digital strategies that engage audiences in brand experiences.

Nov 1, 2012

DIGITAL DOWNLOADED: Breaking the marketing barrier

As part of the Digital Downloaded discussions, Campaign Asia-Pacific reporter Racheal Lee interviews Paul Soon of XM Asia in the above video on the opportunities for brands presented by the latest marketing technology.