Matthew Miller
Aug 1, 2017

Vincent Digonnet named APAC CEO for MullenLowe Group

Former Razorfish head joined as APAC CEO of MullenLowe Profero in March.

Vincent Digonnet: May need more arms if he keeps getting additional roles.
Vincent Digonnet: May need more arms if he keeps getting additional roles.

In a move that was planned when he joined as MullenLowe Profero APAC CEO in March, Vincent Digonnet will now step up to APAC CEO for MullenLowe Group.

Digonnet had North Asia CEO for MullenLowe Group added to his business card in May, and during the last month brought the network's "hyperbundled" approach to China and Japan

The promotion is effective immediately. Digonnet will remain based in Hong Kong and will report to global CEO Alex Leikikh.

Digonnet takes on leadership of the South and Southeast Asia region from Joseph George, who recently announced he is stepping down after 26 years in the network. MullenLowe Lintas Group in India and 303 MullenLowe in Australia will continue to report directly to Leikikh. 

The new position will help Digonnet deploy resources in each market to make MullenLowe "more digital at its core" while moving MullenLowe Profero from digital communications to business transformation, he told Campaign Asia-Pacific.

"I will be able to leverage our existing capabilities in each market," he said, citing Indonesia as an example where the network has digital capabilities within MullenLowe but no Profero footprint. "It will allow us to bring to our clients a seamless capability," he added.

The network's recent announcements show, Digonnet asserted, that it was in a better position to create a more unified structure than other networks or holding companies that are making similar moves. Rather than having to destroy existing power structures and deal with politics, MullenLowe is simply building a better operation, he said.

Leikikh said in a release that in the six months since he joined, Digonnet has made a "huge difference as a dynamic and forward-looking leader" and cited his digital expertise as a crucial ingredient in the network's effort to "embed digital-first leadership within all our markets".

Related Articles

Just Published

2 days ago

CMOs lag behind other leaders in heading digital ...

TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.

2 days ago

The making of Mandai Wildlife Group, a four-year ...

The SVP of brand and communications at Mandai Wildlife Group and the creative lead at TSLA take Campaign behind-the-scenes on the exhaustive work that went into creating the Mandai brand.

2 days ago

Dentsu promotes Michael Komasinski to global CEO of ...

Komasinski is currently president of Merkle/CXM, Americas, and leader of the Dentsu Customer Experience Management (CXM) Service Line in the Americas.

2 days ago

Arthur Sadoun on growing again, talent, pitches and ...

Publicis CEO spoke to Campaign on how attracting and retaining talent in the coming months "will be paramount".