Hari Krishnan has been appointed as the CEO of Mullen Lintas. He moves from Lowe Lintas where he was president and was spearheading the South operations.
His mandate will be to further strengthen the agency's position and reputation in the industry. The appointment will be effective, January 2020.
With over 20 years of experience in the advertising and marketing industry, Krishnan has worked across multiple product categories and consumer segments. Before his stint at Lowe Lintas he was the CEO of MullenLowe Group, Sri Lanka. He’s also worked with Grey Global, JWT and Star TV in the past.
Krishnan replaces Vikas Mehta who quit the agency in October 2019 to take up a role with Ogilvy in Africa.
Virat Tandon, group CEO, MullenLowe Lintas Group said: "When we were looking for the best person to lead the agency as CEO, Hari was the natural choice. He has the best credentials in the country as a P&L leader, an entrepreneur and as a brand and idea champion. He is passionate about almost everything he does. We were fortunate that he also happened to be working at Lowe Lintas."
Tandon added: "Hari's appointment is another big step to ensure that Mullen Lintas lives up to its purpose of Challenger Thinking and offers clients a credible alternative to the top 2-3 agencies. His insatiable appetite for growth, challenges and creative excellence makes him the perfect candidate to drive Mullen Lintas into its next phase of growth and discovery.”
Hari Krishnan said: “If Lowe Lintas is like an aircraft carrier in the high seas – solid, powerful and battle ready 24/7, then Mullen Lintas is a turbocharged, supercar with a V12 engine that has zoomed its way into the top 10 list, punching well above its weight and leaving behind some of its illustrious counterparts. The creative firepower, pace, agility and intensity of Mullen Lintas is just what brands need in a marketing world that is mutating and evolving rapidly. It’s both scary and exciting to be in charge of this beast and I look forward to partnering the amazingly talented and passionate gang of Mullenials.”