Oliver McAteer
Jan 25, 2019

Sennheiser selects MullenLowe Group for global remit

MullenLowe Group’s first campaigns are set to debut in early 2019.

Sennheiser selects MullenLowe Group for global remit

Europe-based audio company Sennheiser has chosen MullenLowe Group to lead its global marketing communications. 

While MullenLowe Group handles strategy and creative development, media planning and buying will be taken on by MullenLowe Mediahub, while retail and CX activation will be the responsibility of MullenLowe Open.

MullenLowe Group’s first campaigns are set to debut in early 2019.

MullenLowe Group says it has identified a global strategic positioning and creative expression for Sennheiser. Tasked with realizing this vision will be a diverse, international team with hubs in London and Boston and extended talent based in Germany and Australia.

"Our products are respected and admired by people who love sound," said Virginie de Beco, Sennheiser’s director of consumer marketing. "Now we would like to take this passion for our brand further, especially in the North American markets."

MullenLowe Group demonstrated creative thinking, media innovation, and customer experience activation ideas that the company believes will spark even more interest for Sennheiser as the brand of choice for discerning listeners worldwide, according to the company.

De Beco joined Sennheiser as director of consumer marketing in November following senior marketing roles at Motorola, Lenovo and Del Monte. 

 

Source:
Campaign US

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.