Staff Reporters
Jun 24, 2016

Move and win roundup: DigitasLBi, Iris, Maxus, OMG, Phibious, BBDO, Blue 449

A weekly roundup of people moves and account news worth noting.

Clockwise from upper left: DigitasLBi's Walden, Tew, Delamain; Iris Worldwide's Kiran Aswani, Phibious Indonesia's Anish Daryani; Maxus Thailand's Sirirat Tosamphanmongkhon
Clockwise from upper left: DigitasLBi's Walden, Tew, Delamain; Iris Worldwide's Kiran Aswani, Phibious Indonesia's Anish Daryani; Maxus Thailand's Sirirat Tosamphanmongkhon


DigitasLBi appointed Damien Tew, formerly managing director of Shanghai, to managing director in Hong Kong, reporting to newly named APAC CEO Annette Male. The company also appointed Maria Delamain, formerly with Ogilvy & Mather Hong Kong, as client partner and part of Team Shangri-La, and hired Kristina Walden, previously GM at Zenith in Hong Kong, as head of media for Hong Kong, working predominantly on Shangri-La.

Iris Worldwide appointed Kiran Aswani as business head. She will report to Craig Mapleston, MD of Iris Singapore, and be responsible for the agency’s health and beauty clients.

Maxus Thailand appointed GroupM’s Sirirat Tosamphanmongkhon as head of digital. She was previously digital director of Mindshare and mInteraction. She reports to the MD Dujduan Sornmani.

Omnicom Media Group China hired Adam Hodgson as head of measurement—marketing sciences. He joins from Ipsos Australia, where he was the media technical director.

Amobee appointed former Spotify executive Henrik Isaksson as sales director in Australia and New Zealand.

Discovery Networks Asia-Pacific named Elliot Renton head of sports, Southeast Asia, a newly created position. Based in Singapore, Renton will assume his role in July, reporting to Louis Boswell, senior vice president and general manager, Southeast Asia. Renton was most recently with Grabyo UK, a cloud-based mobile video and advertising company, as the Asia Pacific business representative. 

Recruitment consultancy Morgan McKinley appointed Reina Cheng as MD for Hong Kong. She joins from Robert Half, where she spent the last three years as divisional director specialising in financial roles.


Maxus Indonesia retained media responsibilities for L’Oreal following a multi-agency pitch. The agency has been working with L’Oreal Indonesia for over 10 years. The other agencies in the pitch were Carat, IPG and Havas, according to Maxus. 

Following a pitch conducted a month ago, Phibious Indonesia won creative, content and digital duties for The company, whose name in Indonesian Bahasa means 'Market for Policies', is a platform for users to compare and buy insurance.

Vitasoy International gave BBDO Greater China all creative duties for its Vita tea portfolio across Greater China. The win was a multi-office effort between BBDO Beijing, BBDO Hong Kong and BBDO Shanghai.

DJI named Blue 449, part of Publicis Media, to handle its media-planning, strategy and buying across key markets around the world. Blue 449 will extend campaign reach across the entire Publicis network.

Fiji Airways appointed Baldwin Boyle Shand (BBS) as its public relations agency of record for Singapore and Southeast Asia following a pitch. The national carrier for Fiji launched the first direct flights between Nadi, Fiji, and Singapore in April.

Dentsu Sports Asia (DSA), a subsidiary of Dentsu Inc. (Dentsu), announced its collaboration with Sportswork Group as the co-exclusive sponsorship agencies for the forthcoming 29th Southeast Asian Games (SEA Games), which will be held from the 19th to 31st August 2017 in Kuala Lumpur. 


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