Gabey Goh
Oct 15, 2015

Mobile continues to drive social and search ad spend: Kenshoo

SINGAPORE - Mobile is the dominant driver of growth in both social and search advertising, according to the latest quarterly global data from Kenshoo.

Yukihiko Imamura

Spend targeted at smartphones and tablets increased by 159 per cent year-over-year YoY for social advertising, while spending growth in search advertising jumped 66 per cent in the third quarter ended 30 September.

The rise of mobile has been phenomenal in the past year, according to the digital marketing technology company.

“Our data shows that mobile continues to be the most exciting area of growth in both social and search advertising,”...

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