InMobi said smartphone impressions grew by 123 per cent, showing a faster rate of growth than the feature phone market at 93 per cent.
Nokia OS (33.4 per cent) and Symbian OS (22.5 per cent) remain the top platforms in Indonesia, but are losing shares to Android as smartphone adoption continues.
The Android platform saw a significant increase of 8.3 share points in ad impressions compared with the same period in 2011, and is now serving 9.7 per cent of all impressions in the country. Apple handsets still stand far behind at just 3 per cent market share.
Phalgun Raju, regional director and general manager for Southeast Asia, Hong Kong and Taiwan at InMobi, said Indonesia is one of the most mobile-centric markets in the region.
“Smartphone adoption will continue to ramp up quickly—with Android leading the way—allowing brands even more creative and engaging opportunities to connect with their audiences,” she said.
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