Mindshare Singapore launches database marketing channel

Called ‘M-Alert’, the new media channel acts as a platform for its local clients to advertise their campaigns, new products and promotions. 

Offering exclusive promotional deals, new product previews or as support for above-the-line campaigns, the channel will also tap into Mindshare’s database of clients, partners as well as those from the GroupM and WPP networks in Singapore. So far the channel has pushed out campaigns for Zuji and Nike.

All campaigns will also be featured in Mindshare’s own blogsite, which sends out weekly updates to the database.

‘We have been sitting on a database of close to 10,000 middle to high income professionals, who are consumers themselves, so why not let our clients reach them with their products and services,” said Jimmy Lim (pictured), executive director at Mindshare Singapore.

“In good and bad times, our success is always tied to our clients’ success. Now more than ever, we need to help our clients optimise the reach of its marketing campaigns. It’s a form of peer-to-peer marketing. By reaching 10,000 fellow professionals with high disposable incomes in our database, our clients’ campaigns will be closer to success in these trying times.”