Watsons partners with Tribal DDB for ‘The ultimate beauty diary’ challenge
Personal care retail chain Watsons is on the look out for the next big beauty blogger in Hong Kong with a social media campaign titled ‘The ultimate beauty diary’ on Facebook.
How to blog for business
Should a business get involved with blogging? And if so, which is the best way to get started? Tem Hansen, regional digital analyst at Ogilvy 360 Digital Influence in Hong Kong, sets it straight.
How to talk to bloggers
Fleishman-Hillard's Samantha Chan is a familiar face in Singapore's blogging circles. Here is what she had to say about getting bloggers to talk about your product.
Gamers get social media as Facebook comes to PS3
GLOBAL - Sony is to incorporate Facebook within its PlayStation 3 games console, following rival Microsoft, which has added Facebook, Twitter and Last.fm to the Xbox 360.
Off the Fence... Should bloggers have to reveal ties with brands?
Following similar moves in the US, Singapore is looking at rules that would force bloggers to disclose any links with brands. Is this a good idea?
HAVE YOUR SAY: Should bloggers be forced to disclose their links with brands?
ASIA-PACIFIC - Singapore's Media Development Authority is looking at introducing regulations that would require bloggers to declare any links with brands.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins