Media News
Staff Reporters
Feb 21, 2022

Mindshare China retains Yili, expands remit

Dairy provider hands agency additional duties around social KOL planning and entertainment planning.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

3 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

OMD takes the lead as EssenceMediacom drops out of global rankings

4 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Cheetos’ launches limited edition fashionably functional pants

7 Cheetos’ launches limited edition fashionably functional pants

Move and win roundup: Week of April 21, 2025

8 Move and win roundup: Week of April 21, 2025

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

10 2025 winners for Event Marketing Awards announced in live ceremony

Related Articles

Brand Health Check: Will Yili’s meme marketing continue to succeed post-Olympics?
Aug 20, 2024
Minnie Wang

Brand Health Check: Will Yili’s meme marketing ...

Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025
Dec 18, 2024
Minnie Wang

Nearly half of marketers eyeing budget cuts: Totem ...

Publicis drinks in PepsiCo China media win
Apr 7, 2022
Matthew Miller

Publicis drinks in PepsiCo China media win

Slowdown in China’s media-buying costs to continue in 2025: report
Aug 29, 2024
Minnie Wang

Slowdown in China’s media-buying costs to continue ...

Just Published

How smarter mobile ads are beating big-budget campaigns: Report
1 day ago
Staff Reporters

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

EssenceMediacom retains top spot in April's APAC media league
1 day ago
Matthew Keegan

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

Why it’s time we took Singaporean content creators more seriously
1 day ago
Hazel Yap

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

Changi Airport ropes in Aussie influencers to promote SEA foodie cities
1 day ago
Ad Nut

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.