Feb 21, 2022

Mindshare China retains Yili, expands remit

Dairy provider hands agency additional duties around social KOL planning and entertainment planning.

Jun 20, 2019

Public squabble erupts between Yili and Mengniu over Olympic sponsorships

Yili said it may have to withdraw as the 2022 Beijing Winter Olympics official dairy partner, calling dealings between rival Mengniu Dairy, Coca-Cola and Olympic organisers a "scandal".

Jan 15, 2019

Yili awards SEA remit to Saatchi & Saatchi Singapore

Appointment to handle integrated communications follows a pitch.

Apr 23, 2018

China’s food brands deal with indigestion overseas

Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.

Dec 8, 2014

Best of 2014: Top 5 pitches

Our annual year-in-review series continues with the year's top 5 pitches.

May 13, 2013

Iron Man 3 China-only product placement branded as 'abrupt' and 'amusing'

MAINLAND CHINA - Four extra minutes in the China-only cut of Iron Man 3 include product placement shots for a Yili milk drink, which Chinese movie-goers have deemed amusing.