Dairy provider hands agency additional duties around social KOL planning and entertainment planning.
Yili said it may have to withdraw as the 2022 Beijing Winter Olympics official dairy partner, calling dealings between rival Mengniu Dairy, Coca-Cola and Olympic organisers a "scandal".
Appointment to handle integrated communications follows a pitch.
Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.
Our annual year-in-review series continues with the year's top 5 pitches.
MAINLAND CHINA - Four extra minutes in the China-only cut of Iron Man 3 include product placement shots for a Yili milk drink, which Chinese movie-goers have deemed amusing.
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