Inner Mongolia Yili Industrial Group has appointed Saatchi Saatchi Singapore to a retainer covering Malaysia, Singapore, Thailand, Philippines, Vietnam and Myanmar.
The appointment as SEA agency of record for the dairy giant follows a competitive pitch. Saatchi Saatchi Singapore will handle strategy and execution to launch the brand and expand its presence in the region.
The scope of work includes brand communications in four product categories, as well as corporate...
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