
The bank recently handed its creative account worth US$2.2 million to BBDO/Proximity.
Bank Negara Malaysia, Malaysia’s Central Bank, is preparing to relaunch its numismatic museum and art gallery and had called five agencies including Bozell, JWT, Milk+Co and Oxygen to pitch for the account.
The museum was set up in 1989 inside the Central Bank Building in Malaysia and was recently moved to a new location.
Bank Negara Malaysia, Malaysia’s Central Bank, is preparing to relaunch its numismatic museum and art gallery and had called five agencies including Bozell, JWT, Milk+Co and Oxygen to pitch for the account.
The museum was set up in 1989 inside the Central Bank Building in Malaysia and was recently moved to a new location.