Gabey Goh
Mar 28, 2016

Microsoft names new CMO for Asia Pacific

SINGAPORE – Microsoft has announced the appointment of Jolaine Boyd as its new chief marketing officer for Asia Pacific.

Jolaine Boyd
Jolaine Boyd

Based in Singapore, Boyd will report directly to Justin Spelhaug, APAC marketing & operations (M&O) leader.

It is understood that Boyd takes over from Corinne Monty, who was appointed to the role of central marketing organization (CMO) director in 2014, and oversaw marketing communications strategy and execution in Asia Pacific

She will be tasked with leading the "telling of Microsoft’s customer story in compelling and immersive ways" across all marketing platforms.

Boyd was most recently head of marketing of Microsoft Mobile Devices in APAC, after being the marketing lead in Australia then Indonesia for almost five years.

In her new role, she will also be responsible for providing customers with best-in-class content and tools that are designed for the digital era.

Boyd said the Asia Pacific region has some of the most dynamic markets in the world, which is transforming the way marketing is done, especially in a mobile-first, cloud-first world.

“I look forward to helping people and businesses here unlock their potential and achieve more with the right tools,” she added in a statement issued.

Boyd’s marketing background spans consumer, business-to-business and partner channels across emerging and developed markets.

Prior to joining Microsoft, Boyd led the digital marketing and channels team at Telstra, and played a role in adding digital strategies to its marketing mix.

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