Staff Reporters
Jan 20, 2020

Meet the 2019 40 Under 40: Liu Yi

Read about Liu Yi of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

Meet the 2019 40 Under 40: Liu Yi

Liu Yi | Head of gaming and esports, Content+ | Mindshare China | China

With a team mostly under the age of 25, Liu Yi passionately prototypes marketing solutions in China. This includes creating the largest set of collectible cards with gaming incentives for KFC, working with virtual idols, and bringing the first in-game commercial placement to top mobile game Glory of Kings.

Read more about why Liu—and the 39 other members of the class of 2019—made the list:

Campaign Asia-Pacific's 40 Under 40 2019: Asia's top rising talent
Asia-Pacific's top rising talent From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Note: The full 40 Under 40 list is available only to Campaign members. Learn about the benefits of membership and become a member today.

 

Related Articles

Just Published

2 hours ago

Reuters to provide digital journalism training in ...

Produced as part of the Facebook Journalism Project, the free course will be available first in Pakistan, Bangladesh, Thailand, Malaysia, Indonesia and Sri Lanka.

2 hours ago

Thundercat remixes classic Diet Coke jingle 'just ...

Aiming to capture the 'unapologetic' spirit of its fans, the song launches the brand's new campaign by Droga5 London.

3 hours ago

WarnerMedia and Discovery join to form world’s ...

AT&T, the current owner of WarnerMedia, will be the majority shareholder.

11 hours ago

Dat Bike rides with Happiness Saigon as creative ...

The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.