Liu Yi | Head of gaming and esports, Content+ | Mindshare China | China
With a team mostly under the age of 25, Liu Yi passionately prototypes marketing solutions in China. This includes creating the largest set of collectible cards with gaming incentives for KFC, working with virtual idols, and bringing the first in-game commercial placement to top mobile game Glory of Kings.
Read more about why Liu—and the 39 other members of the class of 2019—made the list:
Campaign Asia-Pacific's 40 Under 40 2019: Asia's top rising talent
Asia-Pacific's top rising talent From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
Note: The full 40 Under 40 list is available only to Campaign members. Learn about the benefits of membership and become a member today.