Faaez Samadi
May 21, 2018

Mediacorp hires new CMO

Newly-created role oversees media company’s integrated marketing unit.

Debra Soon

Singapore’s Mediacorp has appointed Debra Soon as its first chief marketing officer.

Soon has spent more than 20 years at Mediacorp, beginning as a broadcast journalist and most recently she was chief customer officer. Soon will be in charge of Mediacorp’s integrated marketing organisation, which brings together the company’s marketing and communications functions.

She said the unit will seek to “build better brand experiences and bring Mediacorp closer to our consumers, advertisers,...

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