Faaez Samadi
May 21, 2018

Mediacorp hires new CMO

Newly-created role oversees media company’s integrated marketing unit.

Debra Soon
Debra Soon

Singapore’s Mediacorp has appointed Debra Soon as its first chief marketing officer.

Soon has spent more than 20 years at Mediacorp, beginning as a broadcast journalist and most recently she was chief customer officer. Soon will be in charge of Mediacorp’s integrated marketing organisation, which brings together the company’s marketing and communications functions.

She said the unit will seek to “build better brand experiences and bring Mediacorp closer to our consumers, advertisers, stakeholders and the community”.

Tham Loke Kheng, Mediacorp CEO, said Soon’s “wealth of industry experience, deep understanding of our consumers and passion for the business” made her a natural fit for the newly-created CMO position.

Succeeding Soon as chief customer officer is Irene Lim, who was head of group sales at Mediacorp, with a particular focus on Chinese consumers.

Irene Lim

 

Related Articles

Just Published

3 hours ago

Singapore's Bigo Technology awaits clarity after ...

Livestreaming social video app 'Bigo Live' is being removed from India's Google Play and App Store.

3 hours ago

If we're to make Sorrell eat his words, the PR ...

The furious response from PRs to Sir Martin Sorrell’s comments, branding PR as ‘press releases’, ‘gin-soaked lunches’, ‘analogue’ and not fit for his growing empire, is understandable.

4 hours ago

CMOs basking in potentially misplaced optimism, ...

Survey found three-quarters of CMOs are expecting negative impact of pandemic to be short-lived.

4 hours ago

Unilever renames Fair & Lovely as 'Glow & Lovely'

Move follows the company's efforts to be more inclusive