The CNA publisher will offer advertisers the ability to measure performance across awareness, consideration, preference and action intent.
The National Day Parade has historically depended on a traditional live format. But broadcast partner Mediacorp experimented with AR tech for this year’s show.
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
An ad for E-Pay featured a Singaporean-Chinese man portraying a Singaporean-Indian character.
Newly-created role oversees media company’s integrated marketing unit.
Singapore Media Exchange (SMX) names former Havas, Paypal and Performics executive Hari Shankar as CEO.
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