Sep 30, 2021

Mediacorp shifts from short-term metrics to offer brand uplift

The CNA publisher will offer advertisers the ability to measure performance across awareness, consideration, preference and action intent.

Aug 23, 2021

Broadcast AR a key element at Singapore’s NDP

The National Day Parade has historically depended on a traditional live format. But broadcast partner Mediacorp experimented with AR tech for this year’s show.

Dec 19, 2019

The biggest brand fails of 2019

Our annual look at the brand disasters and slip-ups that dominated headlines this year.

Jul 29, 2019

Mediacorp, Havas apologise for 'brownface' ad in Singapore

An ad for E-Pay featured a Singaporean-Chinese man portraying a Singaporean-Indian character.

May 21, 2018

Mediacorp hires new CMO

Newly-created role oversees media company’s integrated marketing unit.

May 8, 2018

Mediacorp, SPH launch premium marketplace, with Hari Shankar as CEO

Singapore Media Exchange (SMX) names former Havas, Paypal and Performics executive Hari Shankar as CEO.