Surekha Ragavan
Jul 29, 2019

Mediacorp, Havas apologise for 'brownface' ad in Singapore

An ad for E-Pay featured a Singaporean-Chinese man portraying a Singaporean-Indian character.

The year is 2019, yet brands and agencies still haven't learned that using face makeup to portray people of colour tends to go badly.

In the latest example, e-payments website E-Pay hired Singaporean-Chinese Mediacorp actor Dennis Chew to portray multiple characters including a Singaporean-Indian man by artificially darkening his face. The name on the character’s lanyard read K.Muthusamy. The ad also featured Chew as a Singaporean-Malay woman in a tudung, and a Chinese man and...

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