MEC Malaysia wins Yeo Hiap Seng

MEC Malaysia has won the business for Yeo Hiap Seng’s beverages and noodle products, and will be responsible for all Yeo’s media and digital planning and buying across Malaysia.

ChanKeong Law, managing director at MEC, said, “It is an honour to be given the chance to work with such an established household brand in Malaysia and we look forward to adding value through our unique active engagement approach”.

YikMing Tjong, group CEO at YHSM, said, “We are excited about the new partnership with MEC and we look forward to MEC providing us their expertise via their active engagement approach in our upcoming brands’ campaigns and programmes. Stay tuned”.