Rahul Sachitanand
Jan 4, 2021

McCann China wins Alibaba Beijing 2022 remit

Pact covers marketing, communications and creative services for the event.

McCann China wins Alibaba Beijing 2022 remit

McCann China has been appointed as the creative partner for Alibaba’s Olympics campaign, covering marketing, communications and creative services for the Beijing 2022 Winter Olympics. Alibaba holds a 12-year partnership deal with the Olympics.

For the Beijing 2022 campaign, McCann China plans to cut through with stories of ordinary people and how the Olympic Games play a meaningful role in their lives. The campaign will share different stories of technological advancements and how they enable society and humanity’s development.

Chris Tung, CMO, Alibaba said, “Since 2017, Alibaba has invested ... a lot as an Olympic Partner, in order to bring a smarter Olympics to a global audience for the Beijing 2022 Winter competition. The sheer scale of this has raised some fantastic challenges for our marketing and creative partner, from strategy to innovation, all the way through to the management of a massive platform for creative expression.”

Emily Chang, CEO of McCann Worldgroup China, said the contract will marry McCann's expertise in creativity with the technology expertise of Alibaba "to bring an immersive experience of the Olympic spirit to everyone." 

Related Articles

Just Published

1 hour ago

Cannes Lions announces jury presidents

The festival adds three names to its list of presidents who will lead the juries to award Lions for both 2020 and 2021 this June.

5 hours ago

Everything we know about Super Bowl LV so far

Which brands bought ad space and which are sitting on the bench for this year’s big game.

5 hours ago

Omnicom launches omniearnedID analytics platform

It’s designed to validate the impact of earned media on brand sales.

14 hours ago

Why sports collaborations could be a goldmine for ...

Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.