chris tung
Alibaba lights Olympic marketing campaign
Alibaba CMO Chris Tung tells us about the company’s marketing campaign, as well as its technological support for the Tokyo games and the upcoming Beijing Winter Olympics.
Asia-Pacific Power List 2021: Chris Tung, Alibaba
As CMO of Alibaba for the past five years, this marketer is no stranger to exponential growth and not surprisingly wants to move even faster on new and sustainable business growth models.
McCann China wins Alibaba Beijing 2022 remit
Pact covers marketing, communications and creative services for the event.
Asia-Pacific Power List 2020: Chris Tung, Alibaba
Presiding over the largest sales festival on earth, Tung has helped to keep Alibaba's brand unassailable in an industry that changes by the day.
Alibaba's CMO on partnerships, World Cup and Olympics sponsorships
Chris Tung speaks on the “soul of the brand”, and what their plans are moving forward.
Alibaba and Kantar claim to redefine brand-building at ‘China speed’
Kantar’s validation of Alibaba’s Consumer Asset KPI will help CMOs optimise their brand-building activities within Alibaba's ecosystem, according to the companies.
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