In the past year, Tung used the Alibaba brand as a beacon of strength and hope despite uncertainty around many events such as the Olympics and the 11.11 shopping festival.
Alibaba CMO Chris Tung tells us about the company’s marketing campaign, as well as its technological support for the Tokyo games and the upcoming Beijing Winter Olympics.
As CMO of Alibaba for the past five years, this marketer is no stranger to exponential growth and not surprisingly wants to move even faster on new and sustainable business growth models.
Pact covers marketing, communications and creative services for the event.
Presiding over the largest sales festival on earth, Tung has helped to keep Alibaba's brand unassailable in an industry that changes by the day.
Chris Tung speaks on the “soul of the brand”, and what their plans are moving forward.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins