chris tung

Jun 29, 2020

Asia-Pacific Power List 2020: Chris Tung, Alibaba

Presiding over the largest sales festival on earth, Tung has helped to keep Alibaba's brand unassailable in an industry that changes by the day.

Jun 20, 2018

Alibaba and Kantar claim to redefine brand-building at ‘China speed’

Kantar’s validation of Alibaba’s Consumer Asset KPI will help CMOs optimise their brand-building activities within Alibaba's ecosystem, according to the companies.

Nov 29, 2017

Alibaba's CMO on turning 11.11 into 'Christmas'

Chris Tung tells Campaign turning Singles Day from a one-time promotion to a global holiday is perhaps Alibaba's biggest single marketing achievement

Nov 23, 2017

Brands, I’m part of your marketing team: Alibaba CMO

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

Oct 12, 2010

Pepsi Beverage China's marketing VP Chris Tung resigns

SHANGHAI - Chris Tung, VP of marketing at Pepsi China, has resigned and joined Hudong.com as CEO. His role has now been taken up by Yichung Tay, the former marketing director for Pepsi's flavoured drink business.