Pact covers marketing, communications and creative services for the event.
Presiding over the largest sales festival on earth, Tung has helped to keep Alibaba's brand unassailable in an industry that changes by the day.
Chris Tung speaks on the “soul of the brand”, and what their plans are moving forward.
Kantar’s validation of Alibaba’s Consumer Asset KPI will help CMOs optimise their brand-building activities within Alibaba's ecosystem, according to the companies.
Chris Tung tells Campaign turning Singles Day from a one-time promotion to a global holiday is perhaps Alibaba's biggest single marketing achievement
Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.
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