chris tung

Jun 23, 2021

Alibaba lights Olympic marketing campaign

Alibaba CMO Chris Tung tells us about the company’s marketing campaign, as well as its technological support for the Tokyo games and the upcoming Beijing Winter Olympics.

Jun 17, 2021

Asia-Pacific Power List 2021: Chris Tung, Alibaba

As CMO of Alibaba for the past five years, this marketer is no stranger to exponential growth and not surprisingly wants to move even faster on new and sustainable business growth models.

Jan 4, 2021

McCann China wins Alibaba Beijing 2022 remit

Pact covers marketing, communications and creative services for the event.

Jun 29, 2020

Asia-Pacific Power List 2020: Chris Tung, Alibaba

Presiding over the largest sales festival on earth, Tung has helped to keep Alibaba's brand unassailable in an industry that changes by the day.

Jun 20, 2018

Alibaba and Kantar claim to redefine brand-building at ‘China speed’

Kantar’s validation of Alibaba’s Consumer Asset KPI will help CMOs optimise their brand-building activities within Alibaba's ecosystem, according to the companies.