‘Chaos Clear’ will take the form of a half-day seminar in Tokyo on 25 July. Participants will include representatives from technology developers such as AppNexus, BrightTag, Evidon, MediaMath and PubMatic.
The keynote speech will be delivered by Tom Bowman, vice-president of strategy and operations of global advertising sales at BBC Worldwide. Bowman will discuss the impact of the adoption of advertising technologies for the broadcaster and its advertisers.
Maxifier opened an office in Japan in May.
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