seminar
Getting people to make time for your brands: Contagious
SPIKES ASIA 2013 - In an era where time is short and everything's a distraction, when a website that's just a quarter of a second slow can lose you a customer, brands have to work harder than ever to earn the customer's time, said Will Sansom, a consultant from Contagious Insider, the dedicated consultancy arm of Contagious Communications in his morning talk at Spikes Asia.
Maxifier to host advertising technology seminar in Tokyo
TOKYO – Maxifier, an inventory revenue optimisation company, is to host an event in Japan at the end of July aimed at providing a comprehensive picture of recent advertising technology developments and their relevance to the local market.
GALLERY: 2012 Asian Marketing Effectiveness Festival seminar programme
Photos from the two-day seminar programme of the 2012 Asian Marketing Effectiveness Festival, which took place last week in Shanghai. Please peruse the linked articles (right) for coverage of the presentations pictured here.
TBWA leaders work to 'disrupt' Shanghai
TBWA hosted its 'Let's talk disruption' seminar in Shanghai on 26 May. Over 400 senior-level marketers and creative specialists attended the full house event, hearing from both TBWA global leaders and well-known Chinese creatives. Speakers included TBWA Worldwide CMO Laurie Coots, CEO of Shang Xia Jiang Qiong Er, TBWA Los Angeles CCO Rob Schwartz, and Life Magazine publisher Rocky Liang.
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