Few cities have transformed as rapidly as Macau over the past 20 years. This once quaint backwater fishing village surpassed Vegas in 2006 to become the world’s most lucrative gaming capital and is today one of the most visited destinations in Asia.
But putting Macau on the map and transforming its fortunes has taken more than just a handful of kitsch casinos. Marketing has and continues to be the driving force behind the making...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events