Matthew Keegan
Apr 23, 2019

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

Sheraton X Macau's Creations campaign

Few cities have transformed as rapidly as Macau over the past 20 years. This once quaint backwater fishing village surpassed Vegas in 2006 to become the world’s most lucrative gaming capital and is today one of the most visited destinations in Asia. 

But putting Macau on the map and transforming its fortunes has taken more than just a handful of kitsch casinos. Marketing has and continues to be the driving force behind the making...

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