Byravee Iyer
Mar 13, 2014

Marina Bay Sands taps Dentsu Singapore for media duties

SINGAPORE - Marina Bay Sands has retained incumbent Dentsu Singapore following a hotly contested pitch, the agency confirmed.

Marina Bay Sands taps Dentsu Singapore for media duties

The pitch called in August was one of the larger media reviews of 2013 and is estimated to be worth close to US$12 million. 

Dentsu Singapore has supported Marina Bay Sands since September 2011 and will now manage the integrated resort's business across Singapore, Southeast Asia and North Asia. MBS is also looking to increase digital initatives for destination and retail marketing. 

"We're certainly hitting the ground running in the year of the Horse," said Rosalynn Tay, CEO, Dentsu Singapore. "We were up against a number of highly competent agencies and are thrilled to continue our relationship with Marina Bay Sands."

Starcom and Mindshare previously handled the regional account.

Related Articles

Just Published

9 hours ago

Deliveroo reviews global ad account after shift in ...

Thea Rogers has taken over from Inés Ures to lead marketing.

10 hours ago

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

16 hours ago

Hyundai Motor, UNDP sign sustainability pact

Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.

20 hours ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.