David Blecken
Mar 15, 2019

Major brands cut ties with Japanese entertainer Pierre Taki after minor drug bust

Lixil, Sega, NHK and Disney are among the brands that have taken or are considering action following Pierre Taki's arrest.

Pierre Taki appears in a 2015 advertisement for Wowow

Following the arrest on 12 March of actor and musician Pierre Taki real name Masanori Taki, advertisers and media brands in Japan are rethinking their relationship with the celebrity.

Fifty-one-year-old Taki, part of the pop group Denki Groove, was arrested for cocaine use after an undercover investigation, and subsequently admitted taking a small amount, according to reports in the local media.

Recreational drug use remains highly frowned upon in Japan, which...

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