celebrity endorsement
Celebrities, brands and drugs: not a clear-cut story
Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.
Major brands cut ties with Japanese entertainer Pierre Taki after minor drug bust
Lixil, Sega, NHK and Disney are among the brands that have taken or are considering action following Pierre Taki's arrest.
These were Japan’s most used celebrity endorsers in 2017
Celebrities like Rola seem to have unlimited appeal for advertisers. But how impactful are they for each of the 10-plus brands they endorse?
The end of cheap China endorsements?
Try before you testify. That simple logic seems lost on some celebrities in China. Otherwise the government wouldn’t have resorted to another endorsement crackdown this year. However, asks Herman Cheng of Havas Media Beijing, how far do famous names really need to go to show credibility?
Celebrities repel consumers, but advertisers still love them
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Celebrities repel consumers, but advertisers still love them
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
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