David Blecken
Jan 18, 2018

These were Japan’s most used celebrity endorsers in 2017

Celebrities like Rola seem to have unlimited appeal for advertisers. But how impactful are they for each of the 10-plus brands they endorse?

Rola in a campaign for TBC, a Japanese beauty salon, one of 15 brands she worked with last year

Rola and Kenichi Endo were the most popular celebrities among brands last year, according to a ranking by Nihon Monitor, Japan’s oldest TV research company. Rola, a 27-year-old TV personality and fashion model, endorsed a total of 15 brands. Endo, a 56-year-old actor and writer, endorsed 12.

Other in-demand figures included actresses Suzu Hirose, Mitsuki Takahata and Haruka Ayase, members of the pop group Arashi and tennis player Kei Nishikori.

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