Advertising Media News
Jessica Heygate
Mar 14, 2023

Lush declares war on Google and big tech

As part of its “big tech rebellion,” the cosmetics retailer is slashing the “millions” it spends on Google ads and cutting platform investment by a third, redirecting customers onto its app and into stores.

Lush chief digital officer Jack Constantine unveils the company's new digital strategy at its Lush House activation at SXSW.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Mash names all-female executive team, shifts global HQ to Singapore

5 Mash names all-female executive team, shifts global HQ to Singapore

Inside the collapse of Indonesia’s most promising creative network

6 Inside the collapse of Indonesia’s most promising creative network

EMA 2025 winners revealed in live ceremony

7 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

8 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

9 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Cheetos’ launches limited edition fashionably functional pants

10 Cheetos’ launches limited edition fashionably functional pants

Related Articles

Lush hires agency for festive campaigns
Sep 4, 2023
Elizabeth Wiredu

Lush hires agency for festive campaigns

Why Lush is encouraging users to rebel against Big Tech this Black Friday
Nov 22, 2023
Matthew Keegan

Why Lush is encouraging users to rebel against Big ...

Life after likes: will more brands follow Lush in going anti-social?
Jan 4, 2023
Matthew Keegan

Life after likes: will more brands follow Lush in ...

Google reveals third-party cookies are here to stay
Apr 23, 2025
Jyoti Rambhai

Google reveals third-party cookies are here to stay

Just Published

TK Maxx reviews global media account
The Information
7 hours ago
Shauna Lewis

TK Maxx reviews global media account

Mindshare is the incumbent.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
8 hours ago
Lucy Shelley

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.

WPP set to drop GroupM brand in media shake-up
The Information
11 hours ago
Beau Jackson

WPP set to drop GroupM brand in media shake-up

WPP media arm to change name as part of ongoing restructure.

Agency Report Card 2024: Accenture Song
The Information
15 hours ago
Staff Reporters

Agency Report Card 2024: Accenture Song

From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.