Elizabeth Wiredu
Sep 4, 2023

Lush hires agency for festive campaigns

Cosmetics retailer Lush has selected a PR agency in the UK and Ireland to oversee its upcoming Christmas campaigns.

Lush hires agency for festive campaigns

Lush has appointed Mission on a retained basis to handle its festive campaigns and thought leadership activity in the UK and Ireland.

The appointment includes support for product launches, event management and thought leadership through the holiday season, as well as increasing awareness of the 104 Lush shops in the UK and Ireland as shopping destinations over the festive period.

Flora Neeson, Mission business director said: “Lush is an absolute dream client for us with exciting product innovation rooted in sustainability and incredible brand partnerships.

“We are thrilled to be their agency of choice working as an extension of their team to support them through their busiest trading period and to help them launch some astounding new products.”

Karen Huxley, global PR lead at Lush said of Mission: “They’ve demonstrated a fantastic understanding of the brand, and this, coupled with their passion and expertise, made their appointment a very easy decision for us."

Before appointing the agency, Lush handled its consumer PR in-house. It continues to manage its corporate comms internally.

Mission’s other clients include Coca-Cola, Clearpay, Peloton, Covent Garden, the British Beauty Council, Schweppes, Pret A Manger and the kitchen appliance maker, Sage.



Related Articles

Just Published

7 hours ago

Why the best screen savers may be repulsive ones

Agency TheOr hopes 'planet saving screen savers' encourage more people to shut off their computer screens when dormant.

7 hours ago

Eighteen PR firms and ad agencies working on COP28 ...

Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies

12 hours ago

Moves and win roundup: Week of December 4, 2023

All the latest moves and wins from Mindshare, RGA, Companion Communications, and more to come.

14 hours ago

The Monkeys' Tara Ford's remit expands, takes on ...

Ford has consistently taken home metals at every significant international award show including the most recent, the Dan Wieden Titanium Grand Prix at Cannes with the ‘The First Digital Nation’ for the Government of Tuvalu campaign.