Lowe Indonesia picks up Indomilk ready-to-drink liquid account

With the win, Lowe Indonesia adds the dairy company's fresh milk, sterilised milk and UHT milk products to its portfolio. It already manages the creative account for its condensed milk product while McCann Erickson Indonesia holds the powder milk brand.

Wawa Suwanto, client services director at Lowe Indonesia, will oversee and manage the account.

"In a market where powdered milk is considered to be superior, driving the category of liquid milk would certainly be an interesting challenge," remarked Joseph Tan, CEO at Lowe Indonesia.