Staff Reporters
Jul 11, 2019

OMD Hong Kong wins expanded Estée Lauder remit

Media planning and buying mandate now expands to the cosmetics firm's 13 other brands.

OMD Hong Kong wins expanded Estée Lauder remit

OMD Hong Kong has successfully won a much larger media remit with Estée Lauder, following a competitive pitch.

While OMD previously worked only with the Estée Lauder brand (Hong Kong and Macau), the expanded mandate now extends media planning and buying duties to include the remaining 13 brands in the cosmetics firm's portfolio of makeup, skin care and fragrance brands.

These include Bobbi Brown, Origins, Clinique, Tom Ford Beauty, Lab Series, MAC, Glamglow, Too Faced, La Mer, Darphin, Jo Malone London, By Kilian and Editions de Parfums Frédéric Malle.

The two-year appointment, which is already in effect from July 2019 came following a pitch that Campaign understands involved OMD prevailing over Havas and MediaCom in the final round. 

“We are delighted to extend our partnership with OMD," Vicki Au, managing director of Estée Lauder (Hong Kong) said in a release, citing the agency's technology capabilities and local knowledge of the the Hong Kong market.

“It’s a real honour to have our remit expanded and take on greater responsibilities for some of the world’s most prestigious brands," added OMD Hong Kong managing director, Gary Wong. 

OMG agencies have a long history with Estée Lauder in Hong Kong.  Back in 2011, the former CEO of PHD Hong Kong, even fronted an Estee Lauder ad himself. 

Campaign Asia

Related Articles

Just Published

23 hours ago

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

1 day ago

Alibaba, Tencent beat forecasts with strong results

Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

1 day ago

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.