OMD Hong Kong has successfully won a much larger media remit with Estée Lauder, following a competitive pitch.
While OMD previously worked only with the Estée Lauder brand Hong Kong and Macau, the expanded mandate now extends media planning and buying duties to include the remaining 13 brands in the cosmetics firm's portfolio of makeup, skin care and fragrance brands.
These include Bobbi Brown, Origins, Clinique, Tom Ford Beauty, Lab Series,...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events