Ana Ysabel R. Ongpin
Mar 9, 2017

Love, acceptance, equality and public relations

The most significant change of the last decade? The answer is an easy one, and one that smart brands are embracing, writes Ana Ysabel R. Ongpin of Campaigns & Grey Public Relations.

Ana Ysabel R. Ongpin

The Philippines is a beau-con-crazy beauty contest nation, so everyone was glued to their television sets on the morning of 31 January, watching Miss Universe, which was held in Manila. I don’t consider myself a huge fan, but I found myself popping in and out of the office pantry, where the rest of the team was watching, just to see how our country's candidate, Maxine Medina, was faring.

I entered just as she was...

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