Life-hack videos take surprising turns in campaign for Income Orange Aid by BBH

So many "life hacks"—even the ones that aren't disappointing because they're nothing more than common sense—solve problems that aren't really problems. This series of videos for Income Orange Aid by BBH Singapore is not like that. Instead, it subverts the life-hack format by featuring life hacks that were done out of absolute necessity.

All of Ad Nut's best life hacks involve, as you'd expect, hiding, finding, and cracking various kinds of nuts. Also, how to keep one's tail ravishingly bushy.

CREDITS

Executive Creative Director: Joakim Borgström
Creative Directors: Janson Choo & Khairul Mondzi
Senior Art Director: Kenneth Foo
Senior Copywriter: Adeline Siow
Planning Director: Thomas Wagner
Account Planner: Amanda Lim
Business Director: Bibiana Lee
Account Director: Manavi Sharma
Agency Producer: Vinda Karunan

Production House: Chuan Pictures
Directors: Royston Tan & He Shuming
Producer: Karen Khoo 

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