James Gaubert
Jan 26, 2018

Let's end the panic over Facebook's algorithm changes

It's not going to be so bad, and following some simple advice will better serve brands, writes Ogilvy's head of digital and social in Malaysia.

So Facebook makes an algorithmic change, and the end result is mad panic and hysteria.

In contrast, Google makes on average 550 changes to its algorithm every year, but few people lose their minds. Why Google wants to improve the overall customer experience and ensure that the content we are served is relevantexactly the same as Facebook is trying to achieve with its latest change.

I’ve read what feels like literally...

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