MANILA - Leo Burnett, which split the fast food giant's account with DDB, is tipped to secure the full creative duties for McDonald's in the Philippines.
The creative split between the two agencies has been in place since 2006.
According to industry sources, DDB is wrapping up a final project for the client, following which Leo Burnett will become McDonald's agency-of-record in the Philippines.
Reported in March, McDonald's handed Leo Burnett the creative duties for its McDelivery Service, the 24-hour stores, Drive-Thru and Dessert Centers.
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