Racheal Lee
Jul 20, 2012

Leo Burnett announces ECD appointment in Vietnam

HO CHI MINH CITY - Leo Burnett has appointed Jeremy Southern as executive creative director for its Vietnam office.

Roszczyc (left) and Southern
Roszczyc (left) and Southern

He was most recently digital creative director at Memac Ogilvy in the Middle East and ECD at BBDO Dubai. He also spent a decade in Australia and New Zealand, including stints at Y&R Adelaide, Clemenger BBDO Sydney, Y&R Wellington and M&C Saatchi Wellington.

“We are creating a new chapter for Leo Burnett Vietnam and building a strong agency for the future,” said Lukasz Roszczyc, managing director at Leo Burnett Vietnam, who was appointed last year following the retirement of David Lester after 35 years with the network. “With Jeremy on board as my creative partner, I am confident we will lead our team to achieve greater success on our creative product and delivering even more value for our clients’ brands.”

Southern has worked with a number of global brands, including Mercedes, Emirates, Visa, Pepsi, Lion Nathan, Smiths, Mitsubishi, Coke, Volvo and IBM. His work has also been recognised at major shows, including Cannes, D&AD and One Show.

“Vietnam is a rapidly emerging market, both on the world stage and in the digital realm, and I am looking forward to all the challenges and opportunities that this presents.” Southern said.

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