ho chi minh city
CASE STUDY: Eye-care product builds affinity by referencing Vietnam history
Vietnamese eyedrop product OSLA launched its first campaign in 15 years to boost its market share.
FV Hospital launches campaign inspired by doctor's dedication
HO CHI MINH CITY - FV Hospital has launched an integrated campaign, inspired by the true story of the hospital's DR Dai, whose dedication and care has saved many lives.
Brands, agencies applaud HCMC's move to allow public-bus advertising
HO CHI MINH CITY - A move to lift the advertising ban on public buses in Ho Chi Minh City has been welcomed by agencies and brands, even though the first ads won't appear until 2015.
Google AdSense launches option targeting Vietnamese audience
HO CHI MINH - Google has launched its Vietnamese-language option under the AdSense advertising network, allowing brands to reach out to local audiences with content in their own language.
M_Service appoints agency to promote mobile money service in Vietnam
HO CHI MINH CITY - Mobile money solution provider M_Service has selected JWT Vietnam to help bring its mobile money service MoMo to rural consumers in the country.
Dunkin' Donuts to enter into Vietnam
HO CHI MINH CITY - Emerging market Vietnam is seeing more international brands entering the market, with the latest being Dunkin’ Donuts.
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