Staff Reporters
Feb 4, 2013

Dunkin' Donuts to enter into Vietnam

HO CHI MINH CITY - Emerging market Vietnam is seeing more international brands entering the market, with the latest being Dunkin’ Donuts.

Dunkin' Donuts to enter into Vietnam

Dunkin' Brands has signed a franchise agreement recently to take its doughnut and coffee chain to the country as part of its expansion plan in Asia. This announcement came after Starbucks revealed details of its own move into Vietnam, opening its first café in Ho Chi Minh City early next month.

Dunkin’ Donuts will be partnering with Vietnam Food and Beverage to take the brand first to the Ho Chi Minh City area, before expanding across Vietnam over the next few years. It will offer coffee and baked goods, including Dunkin’ Donuts Original Blend Coffee, doughnuts, breakfast and bakery sandwiches, frozen drinks and iced tea.

It will also offer regional menu items to cater to local Vietnamese tastes.

Dunkin’ Donuts has seen aggressive expansion in recent years, including moving into Guatemala and India last year, and recently announced its plan to establish its presence in California.

Dunkin' Donuts' sister brand, Baskin-Robbins, entered Vietnam in January last year and currently has 13 locations in the country. The Baskin-Robbins chain is also growing fast in China, as Dunkin’ Brands plans to triple the brand’s footprint in the country by opening 249 new locations over the next 10 years, from the current 90 outlets.

Related Articles

Just Published

1 hour ago

Influencer marketing dominating B2B, Ogilvy report ...

Three-quarters of B2B marketing chiefs are investing in influencer marketing as a comms tool, according to a new report from Ogilvy.

5 hours ago

Life has to change: Piyush Pandey

As Ogilvy India sees a new leadership in place, we catch up with Devika Seth Bulchandani and Piyush Pandey

8 hours ago

Ogilvy's Piyush Pandey to take on advisor role, ...

New roles also announced for SN Rane, VR Rajesh. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak and Prem Narayan have been added to Ogilvy’s board.

11 hours ago

Singlife ad wants viewers to embrace 'can-do' ...

Singlife's latest film is clearly the stuff of dreams for most people. Ad Nut prefers to keep its feet firmly on woodland ground.