The campaign kicked off two week ago with a film, 'If it wasn't for you...', in cinemas and on television. The film was developed by the hospital's agency, Phibious, and The Sweet Shop director Mark Albiston.
With a voiceover, the film shows a young woman thanking not only Dai for saving her life, but also the quiet heroes whose support, inspiration, knowledge and faith have helped make him the doctor he is today.
Starring Dai himself and a cast of doctors and staff from FV Hospital in a number of key roles, the film reminds viewers that behind every hero are a thousand quiet heroes whose contributions help make life-saving change possible.
The campaign is supported by a series of print ads and OOH, shot by Neil Massey, which invites viewers to actively participate on an online platform by making their dedications of support to loved ones who are going through a tough time, or for those recovered patients wanting to make of thank their own quiet heroes.
Jean-Marcel Guillon, CEO of FV Hospital, said the idea conveys what FV Hospital stands for, which is the “dedication of its doctors, nurses and staff to bringing international standards of healthcare to Vietnam”.
The hospital has been working with Phibious for the past five years.
Client: Franco-Vietnamese Hospital
Agency: Phibious, Ho Chi Minh City
Executive Creative Director: Stuart Mills
Creative Director: Alberto Talegon
Associate Creative Director: Bianca De Silva
Associate Business Director: Karla Martinez Majander
Production Company: The Sweet Shop
Director: Mark Albiston of Mark & Louis
Executive Producer: Claire Davidson
Senior Producer: Daniel Ho
Producer: Goh Hong Kiat
DOP: Aron Leong
Art Director: Darren Loveday
Post Production: Blockhead, Auckland
Sound Design: Grayson Gilmour
Co-Production Company: Echo, Vietnam