Surekha Ragavan
Nov 14, 2018

Lazada Singapore CMO on merging live experiences with online events

Jason Huan, chief marketing officer for Lazada Singapore, opens up about the aggressive online events space and effectively engaging with consumers and brands.

Lazada, arguably the most dynamic e-commerce platform in Southeast Asia, is scaling up rapidly following US$4 billion in investment from Alibaba since 2016.

In line with its backer, the platform has adopted a more competitive online events strategy while strengthening relationships with brands and sellers. 

What’s the planning process behind Lazada’s online retail events

A lot starts from creative conceptualisation. We try to get sellers to participate...

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