Stephan Loerke
Feb 2, 2016

Lack of scrutiny has given ad fraud criminals a head start

For the most part, perpetrators of ad fraud have operated without fear. How does the industry begin to change that?

The cost of ad fraud is commonly quoted as a range of between US$10 billion and US$50 billion in 2015 globally. The upper limit would represent around 33 per cent of the global digital media market. So on that basis one dollar in every three spent on digital goes to fraud. And some say this is a highly conservative estimate. But in truth, an accurate figure remains elusive. 

Whatever the exact figure,...

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