Stephan Loerke
Feb 2, 2016

Lack of scrutiny has given ad fraud criminals a head start

For the most part, perpetrators of ad fraud have operated without fear. How does the industry begin to change that?

The cost of ad fraud is commonly quoted as a range of between US$10 billion and US$50 billion in 2015 globally. The upper limit would represent around 33 per cent of the global digital media market. So on that basis one dollar in every three spent on digital goes to fraud. And some say this is a highly conservative estimate. But in truth, an accurate figure remains elusive. 

Whatever the exact figure,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Keith Weed joins WPP board
Premium
7 hours ago

Keith Weed joins WPP board

Weed retired from Unilever in May.

Premium
'I’ve moved money—a lot of it—from traditional advertising to experiences': Mastercard CMO
Premium
15 hours ago

'I’ve moved money—a lot of it—from traditional ...

"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.

Premium
Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud
Premium
15 hours ago

Asia-Pacific’s market maturity challenge: no common ...

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.