Gabey Goh
Sep 8, 2015

Ksubaka’s mission to disrupt the in-store marketing game

Is there a better way to market to consumers in-store? Media startup Ksubaka thinks so. Its CEO Julian Corbett explains.

Marketers spend billions of dollars on brand-building to win over the hearts and minds of consumers. But once those consumers hit the store, there’s a disconnect.

“Marketers are spending all this money on brand messaging along the entire consumer experience journey from discovery, said Julian Corbett, chief executive officer and founder of Ksubaka. You build up all this brand equity, but when customers walk into the store they see buy one, get one free’.”...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu Aegis sees in-housing as opportunity: Tim Andree
Premium
19 minutes ago

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO, Tim Andree.

Premium
Marketers should expand their minds when it comes to data
Premium
2 hours ago

Marketers should expand their minds when it comes ...

iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.

Premium
Torie Henderson departs OMG
Premium
2 days ago

Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and longtime MediaWorks chairperson, leaves after 13 years.

Premium
Can we talk about Ridley Scott directing ads?
Premium
3 days ago

Can we talk about Ridley Scott directing ads?

Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?