Marketers spend billions of dollars on brand-building to win over the hearts and minds of consumers. But once those consumers hit the store, there’s a disconnect.
“Marketers are spending all this money on brand messaging along the entire consumer experience journey from discovery, said Julian Corbett, chief executive officer and founder of Ksubaka. You build up all this brand equity, but when customers walk into the store they see buy one, get one free’.”...
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