gamification

Oct 5, 2020

Estée Lauder uses online arcade to drive awareness of new beauty product

Beauty giant launches the 'ANRcade' campaign for its Advanced Night Repair product in Korea, Taiwan, Australia, New Zealand, Singapore and Thailand today, and China in November.

Jul 26, 2016

Why Reebonz is going big on gamification

Having recently completed the online retailer's sixth gamification campaign, Reebonz global CMO Jan-Paul Jeffrey explains why the tactic is a key part of his marketing mix.

Sep 8, 2015

Ksubaka’s mission to disrupt the in-store marketing game

Is there a better way to market to consumers in-store? Media startup Ksubaka thinks so. Its CEO Julian Corbett explains.

May 7, 2015

CASE STUDY: Caltex gets brand lift in SEA via game-in-video campaign

The petrol company worked with TubeMogul, MEC and Y&R to significantly improve recognition for its Techron brand using an in-video game experience and programmatic audience targeting across six Southeast Asia markets.

Mar 28, 2014

Gamification, not gaming

Even simple reward mechanisms can tap into the psychological rewards that make games so addictive.

Jan 24, 2014

Gamification: Beyond the buzzword

CEOs should think like computer-game designers to mould their companies for higher productivity.