Sep 16, 2021

Happiness Saigon wants to make you miss your physical office a little less

INSPIRATION STATION: What started out as a metaverse passion project by a junior designer has helped connect remote working colleagues and could be a template for other companies to emulate.

Mar 17, 2021

How to score virtual audience engagement with gamification

Easter eggs, collecting points, AR and avatars can all add up to a more fun and interactive experience for virtual event audiences.

Oct 5, 2020

Estée Lauder uses online arcade to drive awareness of new beauty product

Beauty giant launches the 'ANRcade' campaign for its Advanced Night Repair product in Korea, Taiwan, Australia, New Zealand, Singapore and Thailand today, and China in November.

Jul 26, 2016

Why Reebonz is going big on gamification

Having recently completed the online retailer's sixth gamification campaign, Reebonz global CMO Jan-Paul Jeffrey explains why the tactic is a key part of his marketing mix.

Sep 8, 2015

Ksubaka’s mission to disrupt the in-store marketing game

Is there a better way to market to consumers in-store? Media startup Ksubaka thinks so. Its CEO Julian Corbett explains.

May 7, 2015

CASE STUDY: Caltex gets brand lift in SEA via game-in-video campaign

The petrol company worked with TubeMogul, MEC and Y&R to significantly improve recognition for its Techron brand using an in-video game experience and programmatic audience targeting across six Southeast Asia markets.