Easter eggs, collecting points, AR and avatars can all add up to a more fun and interactive experience for virtual event audiences.
Beauty giant launches the 'ANRcade' campaign for its Advanced Night Repair product in Korea, Taiwan, Australia, New Zealand, Singapore and Thailand today, and China in November.
Having recently completed the online retailer's sixth gamification campaign, Reebonz global CMO Jan-Paul Jeffrey explains why the tactic is a key part of his marketing mix.
Is there a better way to market to consumers in-store? Media startup Ksubaka thinks so. Its CEO Julian Corbett explains.
The petrol company worked with TubeMogul, MEC and Y&R to significantly improve recognition for its Techron brand using an in-video game experience and programmatic audience targeting across six Southeast Asia markets.
Even simple reward mechanisms can tap into the psychological rewards that make games so addictive.
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