Gregory Crandall

Fresh tips for getting China's online youth engaged in live events
Digital
Feb 1, 2021
Gregory Crandall

Fresh tips for getting China's online youth engaged ...

With brand loyalty dropping among young consumers, encouraging interaction, gamification and new experiences through technology can really help. Pico's global activation VP provides recent examples.

The evolution of events in the ‘new normal’
Digital
Oct 23, 2020
Gregory Crandall

The evolution of events in the ‘new normal’

Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.

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