Gregory Crandall

Feb 1, 2021

Fresh tips for getting China's online youth engaged ...

With brand loyalty dropping among young consumers, encouraging interaction, gamification and new experiences through technology can really help. Pico's global activation VP provides recent examples.

Oct 23, 2020

The evolution of events in the ‘new normal’

Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.